The nature has a lot to give, we're just the mediator.
Services: Brand Strategy, Creative Direction, Branding & Packaging
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MOHB Coffee Roasters, a renowned cafe in South Korea, is dedicated to offering high-quality coffee consistently, with meticulous attention to detail—even in the water used for brewing.
I was commissioned to craft their comprehensive brand identity, starting from strategy and extending to visual identity and packaging for their high end single origin drip coffee filters. My approach began by highlighting the link between nature and coffee, establishing the brand's character, tone, and voice around this core connection. This foundation guided the creation of a visual brand identity that gently embodies the warmth of nature.
The end result is a cohesive, heartfelt brand identity that resonates with MOHB Coffee Roasters' commitment to excellence and natural harmony.


























