Here for the flavor, not the caffeine
Services: Creative Direction, Branding & Packaging
Dekaf is a new coffee brand specializes in finding the best coffees in the world, decaffeinating and roasting them for decaf coffee drinkers around the world. Decaf coffee drinkers have a hard time finding good coffee because it is such a small market, meanwhile the audience increases day by day. In the US, there is a growing number of younger people that are consuming decaf which is a part of a clean lifestyle trend.
Branding brings vintage colors and a quirky logo together. The unusual color pairing appeal to the young audience and refer to the lightness of decaf coffee. Overall feeling is minimalist and refined. Big typography carries the young and fun element to the brand.